Geo Targetting in Yahoo Search Marketing
Posted on March 9, 2010 by Amit
I was currently reviewing a few CPA offers from Neverblue which are for specific countries like UK, Australia. I thought if I could get a list of all the cities and towns from those countries and then add my seed keywords to them, it will generate a nice, long keyword list. And then I will set up geo-targetted campaigns on Yahoo to test the offers.
So I head over to Yahoo and start building a campaign, and I don’t see any of those countries in my geo target list. So I go over to my account setting and realize that I have excluded UK, Australia and Africa from where I don’t want to get any clicks. Fair enough. I didn’t want to change that setting in my main account.
So I switch to a smaller Yahoo account that I had recently opened. I go to the account setting and include UK and Australia.
Then go back and start a brand new campaign hoping to target UK searches only. But when I get to the point where I can Geo-Traget, I still don’t see UK. All I see is US and Canada. Hmmm…, gets me thinking. There must be a catch somewhere. I do some search and then learn this.
Yahoo’s geo-targeting is somewhat different. You can geo target states, cities, regions within your own geographic location. Mine is US and Canada. So Yahoo lets me geo target places in US and Canada. On top of that I can exclude other continents like Europe, Australia, Asia if I don’t want traffic from them.
But I cannot geo target a place outside of US/Canada only. So for me, I can’t build a campaign for UK only. Yahoo wouldn’t let me exclude US/Canada from my campaign.
So I can do US + UK or Canada +UK or US + Canada + UK but not UK only. Not possible in Yahoo.
What a bummer. This means I can’t promote any UK only or Australia only offer through Yahoo. And combining UK with US to promote a UK only offer isn’t going to work as all the clicks from US will be invalid and why would I want to pay for those clicks anyway.
Isn’t yahoo losing money by forcing you to include your base location in all your campaigns? I could have had more number of campaigns, hence more income for Yahoo, if I could have had a UK only campaign.
In conclusion, to answer the question,
Can you Geo Target in Yahoo Search Marketing?
The answer is Yes and No. You can geo target places within your geo location, but not outside your geo location.