Landing Pages Check List

Posted on October 14, 2011 by

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A landing page is a page where a prospective buyer lands on an affiliate’s site and then the page where he/she gets directed to on the vendor’s site. Landing Pages play a big role in the success or failure of any campaign.
The idea is LP turns a prospective buyer into a buyer.

With that in mind let me ask you

  1. Do you check your vendor’s landing pages often?
  2. Do you check a vendor’s landing page when you start promoting a new  one?
  3. Do you check you own landing pages often?

I am sure you answered a big resounding YES to all the three questions:-) In case you didn’t here is why you should think about it again.

Yesterday I was thinking about promoting a new vendor. Applied to the vendor in CJ. Got approved immediately (like it when that happens). Then extracted an affiliate link from the acct manager and opened it in the browser. Nice looking branding page. Clean and clutter free. I thought let me see if I can sign up for a trial membership.

But…..Where is the SIGN UP button?

Without a proper call to action (a sign up button in this case) a landing page can deliver no results. How will anyone be able to sign up if there is no sign up button.

 

In my scramble to find the sign up button, I accidentally  hovered over an area on the screen and my cursor changed. And I realized there is a clickable area on the screen, but the button is invisible. Emailed the affiliate manger with the screen shot. Looks like they can see the button when they are in their network. So it must be a technical issue that will need to be fixed.

So the morale of the story is make sure you test out a landing page both the vendor’s and your own before you go full blast.

Couple of things to remember while you test a Landing Page

  1. If the vendor allows, do a test purchase or a trial sign up and find out everything is in place.
  2. Is there a 800 number on the vendor’s LP. Most vendor’s don’t track phone orders. Some track phone orders but pay a different commission which is much lower. If you see a 800# on a LP you may want to discuss it with the affiliate manger.
  3. Make sure your landing page’s message reflects the vendor’s. The offer you are promoting should be the same offer on the vendor’s LP. If your landing page is promoting a free trial offer, make sure the vendor’s LP has the same.
  4. Check the vendor’s LP often. Offers, promotions, pricing change over time. You need to keep your LP in tune with the vendor’s.

Related posts:

  1. My CPA Network Experience, So far

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