Pay Per View Marketing, Is it For Me
Posted on February 4, 2010 by Amit
Many affiliate marketers, ppc marketers have discovered and have successfully used pay per view marketing, also called ppv to their advantage. I have been doing ppc for some time. Its definitely not easy, its expensive and being an affiliate marketer its a constant challenge to maintain a favorable quality score (for google ppc). When you are struggling with all this, you discover PPV with its promise to deliver substantial traffic at a fraction of cost compared to ppc. Well, who wouldn’t want that.
So with a twinkle in my eyes, I start doing some research about ppv, you know the hows, the whats and more importantly the big WHY IS IT SO CHEAP? And here is what I found.
PPV works pretty much like PPC with a major difference that you don’t pay per click, rather you pay for views of your landing pages. PPV companies have a software that they claim their users have knowingly downloaded and installed on their PCs. When these users visit a website, a new browser window with your landing page pops up or under if you are bidding for their website. Got the idea? With PPV you bid on websites, and not on keywords, similar to google’s site targeting for their contextual ad delivery.
PPV marketing is site targetted, you create your ad group, your landing page and the you list the websites(urls) you are bidding on. When a user with the PPV company’s software visits the websites you are targeting, your landing page is shown in a pop up/pop under window, provided you bid is high enough. And you pay per the number of pops irrespective of the number of clicks.
How Much Does it Cost?
The cost is a fraction of what you are used to as a PPC marketer and understandably so, since you are paying per views and not clicks. But if you have a decent landing page and since with PPV you can laser target your prospective customers, your actual cost per click and your eventual cost per conversion may turn out to be much less compared to PPC.
Great, So you have found your Pot of Gold
May be, what’s not to like about PPV, less cost, more clicks, super targeted customers…. Yes everything is fine except for that software that PPV companies claim the users downloaded and installed voluntarily. That software is an ADWARE. Bottomline all your ads will be delivered through an adware. Oops…
I don’t know of anyone who has knowingly downloaded and installed an adware on their computer. I always thought adwares were dreaded & hated. We spend money on software to make sure our computers don’t have these bugs. And not surprisingly PPV companies won’t allow your ads if you promote anti-virus software, makes absolute sense.
The Conclusion
The idea that my ads will delivered through an adware brought my PPV ambitions to a screeching halt. I try to set some rules about how I go about doing my business. I have no tolerance for adwares, spywares, tool bars. I don’t like them, I don’t anyone who uses them, promotes them to exploit others. I sincerely believe nobody installs an adware knowingly.
As a result I am going back to my PPC campaigns to tweak them some more, do more A/B testing, find more keywords till I find my next big click source. But PPV isn’t for me.
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